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Inorbit Mall : ウィキペディア英語版
Inorbit Mall


Inorbit Mall is a subsidiary of the K. Raheja Corporation which runs shopping malls in various parts of India.〔(【引用サイトリンク】title=285 more malls seen coming up by 2010 )〕 The first Inorbit Mall opened in 2004, in Malad, Mumbai.〔(【引用サイトリンク】title=Inorbit Malls is planning luxury and discount malls across India )〕 Inorbit Malls launched their second property in Navi Mumbai at Vashi, in October 2008;〔 third in Hyderabad in Oct 2009.〔(【引用サイトリンク】title=Inorbit plans 3 more malls, to invest over Rs 600 cr )〕 fourth in Pune in April, 2011, fifth in Bangalore on 15 September 2012 and sixth in Vadodara on 5 September, 2013.〔(【引用サイトリンク】title=We're looking to deliver one mall every year )
The company follows a lease-plus-revenue mode revenue model for all its properties.
==Inorbit Malad==
Inorbit Mall, Malad was the first shopping mall to open under the Inorbit umbrella, in 2004. It was designed by architectural firm ''P.G. patki and Associates'' and is counted among the better planned malls in the city. At the time, it claimed to be the biggest mall property in South East Asia, housing Mumbai's largest food court. In 2008, the mall was retrofitted for energy efficiency by Johnson Controls Inc under the ''Clinton Climate Initiative'' (CCI). The mall has five lakh square feet of retail area. The property was part of a civil suit, filed in 2008 by industrialist Nusli Wadia, owner of the land which was leased to K Raheja Corporation claiming damages for violation of the said lease. Wadia requested the court to direct the mall be demolished. In 2012, the Bombay High Court recommended that both parties appoint a third party valuer for the property and that the valuation be conducted every six months to calculate the 12% of the realisation figure that Wadia is entitled.
The mall houses 26 restaurants and the foodcourt is spread over 12,000 sq. ft and seats 800 people at a time. The restaurants at Inorbit Malad are sought after and waiting times are as long as three hours for a table. After the Inorbit Malad experience, the company has doubled the number of restaurants in subsequently developed mall spaces. Due to the number of footfalls, the mall hosts a variety of promotional events. In 2007, Panasonic displayed the world's largest plazma screen at Malad. Inorbit Malad frequently hosts Music releases of top bollywood movies. Movies which have had their music launched at the mall include The Dirty Picture and Don. Other bollywood events held at Inorbit Malad include pre-film promotional events attended by filmstars, like one attended by Asin to promote Ready and fashion brand Provogue as well as a launch by socialite Paris Hilton in 2011. Other events that have taken place at Inorbit Malad include an international boxing bout held by World Series of Boxing (WSB) in 2011. It is the first mall in the world to have held such an event. During large sports events such as the Indian Premier League, Inorbit installs large screens in food courts to retain clientele. The mall is said to generate revenues of between 800 million〔 and 840 million per annum and attracts 40,000 visitors each weekend.〔
In 2010, Inorbit Malad launched "Mall Walk", a scheme where people could use the mall property for their morning walks at no cost. The development of Inorbit Mall has led to street hawkers setting up shop on the opposite side of the road, which was earlier a hawker-free zone. These hawkers synchronise their timings with that of the mall, with mall employees and customers being their clientele. The mall often plays host to cooking classes, self-defence workshops and free music concerts.

抄文引用元・出典: フリー百科事典『 ウィキペディア(Wikipedia)
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